🎙️ Helping Local Businesses Get Heard, Seen, and Chosen.
⚡101.7 The Bear Mt. Juliet delivers trusted local radio exposure with built-in amplification—without the extra work.
Radio + Digital = Unforgettable
What Every Sponsor Receives with 101.7 The Bear
✅ Website banner placement with clickable link
✅ Ongoing social mentions and sponsor recognition
✅ Collaborations included in qualifying packages
✅ Thank you mentions for active sponsors
We create your custom jingle, consistently run your ad, and amplify your business across Instagram Reels + our email newsletters — so locals don’t just hear you… they show up.
Flexible packages built around your business goals—designed to help you stand out and build lasting customer loyalty.
Top Of Mind
Custom Jingles That Get You Heard, Seen & Remembered
Custom Jingles That Put Your Business Front and Center. The Bear reaches your local audience with strenght and impact.
Social Connection
The Bear Social Growth System With Collaboration
A social automation system customized to your business and designed to attract customers, capture leads, and amplify results through strategic collaborations with The Bear. *Free with all packages
Honey Hole
The Bear - Honey Hole Business Directory
Your Bear account includes a searchable listing with banner ad in The Bear's "Honey Hole" Business Directory. All banner ads are clickable with premium package sponsor account placements. * Free with all packages.
What This Looks Like for Your Business
Top Of Mind
Radio isn’t just powerful - it’s one of the most trusted and effective ways to reach local audiences. It builds real awareness, captures attention, and continues to deliver some of the strongest ROI in local marketing.
Enhanced Trust
Build credibility with a steady flow of authentic reviews.
Social Connection
Our Audio connects and our Digital converts. 101.7 The Bear builds trust and drives action which turns listeners into customers helping your business drive real engagement with measurable results. Our free digital services (depending on package) get you noticed keeping your business always top of mind and putting you in authority mode.
High Impact On Autopilot
Take your business to the next level with The Bear Smart Automations. We automate socials with coupon automation, saving you time, and help your brand stand out. Book a demo call to find out how — a total game changer.
What Our Sponsors Are Saying
"Love The Bear Mt. Juliet"
"Love The Bear and how it keeps my business top of mind in the community whether in the car or online" - Sarah M.
"Highly recommend The Bear!"
"I highly recommend the Bear, always keeps my business front and center. We tell all of our customers to listen for the best businesses in Mt Juliet." - Steven
"Much needed for our community"
"The Bear Mt. Juliet has been a game changer for connecting our business to the local community. They provided what we've needed for radio plus digital." - Jeff W.
"We can't get enough of 101.7 The Bear"
"We can't get enough of this local station. Our jingle turned out perfect and we keep it on in our shop all day!!" - Marcie
Get Started in Three Simple Steps
Our three-step approach makes it easy to start with trusted radio exposure, expand your reach through social, and build long-term loyalty with premium placement — all without adding more work to your plate.
1.
Step 1: Get Heard on The Bear, Sign Up.
Your business goes live with professionally produced radio ads that reach locals when they’re listening.
2.
Step 2: Expand Your Reach With Social Automation
We layer in social automation and collaborations to amplify your message beyond the airwaves.
3.
Step 3: Dominate Your Competition
Premium placement and automated social collaborations turn attention into loyalty and long-term growth.
A Plan for Every Business
(By signing up you agree to our terms and conditions - be sure to click and read the terms below) thes, go to Site Styles.
🟡 CUB Sponsor PACKAGE (Starter) $99/monthly
Thank You
What You Get:
✅ 1 Radio Community Sponsor "Thank You" Ad per Month (30x/month)
✅ Plus Free Clickable Banner Ad in The Bear Honey Hole Business Directory
✅
On-Air Frequency:
"Thank You" Ad per Month (30x/month)
Cancel Anytime
🔵 BEAR Sponsor PACKAGE
(Most Popular) $297/monthly
Includes everything in The Cub, plus:
Brand Awareness
What You Get:
✅ On-air ads during your active weeks
✅ Heard throughout the day on our online radio station
✅ Placement in The Bear’s Honey Pot Newsletter
✅ Website sponsor directory listing
✅ Smart social media visibility
On-Air Frequency:
Your ad runs multiple times per day
Active 2 weeks per month
Approx. 80+ plays per month
Cancel Anytime
🔴 GRIZZLY Sponsor PACKAGE (Premium)$497/monthly
Includes everything in The Bear, plus:
Maximum Impact
What You Get:
🔥 Premium ad placement at top and end of every hour
🔥 Your ad runs every week, all month long
🔥 Roughly 180+ plays per month
🔥 Priority newsletter and website positioning
🔥 Priority social media features
🔥 Highest brand recall on the station
On-Air Frequency:
Premium on-air placement at top/end of every hour (approx. 180+ plays per month)
Cancel Anytime
Why Radio Ads Matter – The Numbers Speak for Themselves
🛍️ Retail & Local Shopping
Why radio works
Radio drives awareness before customers ever walk in the door.
The numbers
60% of shoppers say radio influences local purchasing decisions
74% of listeners remember retail ads when shopping locally
Multi-channel radio advertisers see up to a 30% increase in store traffic
Why it matters
Customers choose stores they recognize. Radio builds that recognition before they shop.
🚗 Automotive (Dealers, Repair Shops, Tires)
Why radio works
Vehicle needs are frequent, local, and driven by trust.
The numbers
62% of car owners recall automotive ads heard on the radio
1 in 3 consumers visit an auto business after hearing a radio ad
Consistent radio presence drives a 20–25% lift in brand recall
Why it matters
When it’s time to service or buy, familiarity shortens the decision cycle.
🏠 Home Services (Plumbing, HVAC, Electrical, Roofing)
Why radio works
Urgent problems demand fast decisions—and familiar names win.
The numbers
68% of homeowners trust radio ads for local service providers
75% of emergency service calls go to the first recognizable brand
Radio advertisers see up to a 30% increase in inbound calls during peak seasons
Why it matters
When something breaks, customers don’t shop around. They call the name they already know.
🍔 Restaurants & Bars
Why radio works
Local dining decisions are emotional, immediate, and driven by familiarity.
The numbers
54% of consumers have visited a restaurant after hearing it on the radio
70% of listeners recall food & beverage ads more than any other local category
Consistent radio advertisers see a 20–30% lift in brand recall and foot traffic
Why it matters
When people are deciding where to eat, they choose the name they recognize. Radio builds that familiarity before the decision is made.
Ready to get your business heard, seen and chosen?
Your business deserves the credibility and trust that comes with a strong online presence. With our custom radio ads, plus free banner ads and social automations, you can effortlessly attract new customers, and stay ahead of the competition.
See Our Frequently Asked Questions
We know you may have questions—so we’ve answered the most common ones below. Learn how The Bear helps you get heard, build trust, and grow your business with a simple, done-for-you system.
How does advertising with The Bear work?
We start with trusted online and newsletter exposure delivered to our supporters inbox, then layer in social growth and premium features including radio depending on the package you choose. Everything is handled for you—from ad creation to placement and amplification.
Do I need to create my own ads or content?
No. The Bear produces your radio ad, manages placement, and handles all automation included in your package. You focus on running your business—we handle the marketing. We partner on your social media such as automation and coupon delivery, depending on the package
How long does it take to get started?
Depending on the package and integration most sponsors are live within 7–10 business days after onboarding and creative approval.
What’s the difference between the packages?
Cub focuses on free online and newsletter exposure included with brief "Thank You" radio ad sponsor.
Bear adds consistent radio ads plus free social automation and collaborations and doubles up on newsletter exposure only the way a Bear can.
Grizzly includes premium placement of radio ads plus premium placement for free in our newsletter and directory.
Is there a long-term contract?
No long-term contracts. All packages are month-to-month, with consistent presence delivering the best results over time. If you are interested in a mid to long term contract we are happy to discuss.
How do I know this will work for my business?
Radio + Digital builds recognition and trust. When paired with social amplification ie) coupons delivered to your customers inbox, it creates a proven system that turns awareness into customers.
Can I advertise if I’m a small or new business?
Yes. Many sponsors start with the Cub package and scale up as they grow. The system is designed to meet businesses where they are.
How often will my ads run?
Ad frequency and placement depend on your package, with premium placement available in the Grizzly tier.
What platforms do you support for social and reviews?
We focus on the platforms that matter most locally—radio ads, newsletters, searchable directory, social amplification, and The Bear’s own channels.
What’s the next step to get started?
Book a quick demo call or simply sign up! We’ll learn about your business, recommend the best package, and get your campaign moving.
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